© 2019 Greg Petropoulos

 

gpetropoulos37@gmail.com  |  +1 603.387.1292
 

BRAND LAUNCH

Here's an example of a product launch campaign for Eastman Tetrashield™.  The goal was to position this resin technology as the most protective coating available while implying that anything else may leave assets vulnerable. The complete series of ads individually addressed four different value propositions across four different market segments.  

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