GREG PETROPOULOS copywriting and branding expertise

They say, in an age where AI chatbots can fill a webpage, that experience no longer matters. Recruiters want to know what you did last week, not last year or last decade—or last millennium for that matter. 

 

• But experience breeds critical thinking, which is indispensable to discovering “big idea” brand strategies. 

 

• Experience fosters empathy and the ability to understand the true challenges your customers face. 

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• Experience knows what works and what doesn’t. More important, experience knows what’s never been tried … and how to make it work. Experience knows the rules. And when to break them.  

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• Keen experience doesn’t rest on laurels and sparks creativity in those around it. Experience mentors. Experience leads by example.

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• Experience thinks visually, poetically, metaphorically, and categorically. Often at once. Experience understands the powers of rhetoric and persuasion. Experience gets it right the first time—minimizing mistakes, saving time, making money, and winning accounts. 

 

I have experience. I have spearheaded branding and communications campaigns in all media for diverse products—from baby food to bulldozer teeth. My clients have included Fortune 500 giants and mom-and-pop shops. See a complete client list here. 

 

I can bring creative leadership to your organization, helping your team perfect value propositions and turn “so-what?” features into coveted benefits.

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All you have to do is call or email.