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GREG PETROPOULOS

Summary and objective

For more than 200 businesses and 33 agencies, developed campaigns in all media. Created concepts and content, increasing leads and market share. Raised the bar for creativity. Looking to create breakthrough campaigns, mentor junior staff, provide creative direction and brand stewardship, present to clients, and win business. 

 

Skills

Copywriting, concept development, creative direction, brand development, advertising, integrated campaigns, editing, proofreading, SEO, digital content, web content, print, brand naming, video, broadcast, B2B, B2C, Microsoft Office Suite, Adobe Creative Suite

Professional experience

 

Tarkett - Solon, OH/Atlanta, GA

A worldwide leader in innovative flooring and sports surfaces

Senior copywriter                                                                                        2023–present

Develop brand marketing messages and concepts for Tarkett's North American commercial division 

Eastman - Kingsport, TN                                                                                                           2012–2023

A global chemicals company that produces specialty plastics, fibers, advanced materials, and chemical intermediates 

Senior copywriter

Developed effective brand messaging for all Eastman business units, including agriculture, animal nutrition, architecture, automotive, aviation, building and construction, circular economy, coatings, crop protection, durable goods, eyewear, fashion, food and beverage, home goods, home textiles, medical devices, personal care, pharmaceutical ingredients, specialty plastics, and transportation

  • Developed brand launch campaigns to create brand awareness and foster interest in Eastman materials, increasing leads and market share

  • Named products and services, ensuring strong and consistent brand

  • Created concepts for trade show booths and activities

  • Named products through affinity programs that generated the sale of 2 million pounds of product per year

  • Saved the company hundreds of thousands of dollars in agency fees

  • Created employee campaigns and communications

  • Presented concepts to business units

  • Wrote compelling content for print, digital, video, and social media 

  • Collaborated with design and account team members

  • Acted as a brand steward, ensuring a strong and consistent brand 

  • Proofread and edited 

  • Juggled multiple projects to meet deadlines

 

MicroArts, LLC - Greenland, NH                                                                                               2007–2011

A brand-launch agency, providing branding and marketing communications services

Brand director      

Developed brand strategies, brand messaging, copy, campaigns, and creative direction for more than 60 B2C and B2B clients in all media

  • Provided concept oversight for all projects, brand launches, and client presentations

  • Developed brand launch strategies and campaigns 

  • Named companies, products, and services

  • Presented concepts to clients

  • Wrote compelling content for print, digital, broadcast, packaging, and social media 

  • Collaborated with design and account team members

  • Proofread and edited materials for publication

  • Juggled multiple projects to meet deadlines

  

Boldface Creative (DBA Greg Petropoulos) - New Durham, NH                                               2001–2007

Copywriting and creative freelance services for agencies, corporations, and businesses nationwide

Freelance copywriter

Worked with multiple companies and more than 30 agencies nationwide, providing concepts, copy, and creative direction for all media

  • Wrote compelling marketing communications for print, direct mail, email, radio, television, web, SEO, newspaper, PR, trade shows, catalog, and outdoors billboards

  • Named companies, products, and services

  • Provided creative direction as needed 

  

Nellie Mae - Braintree, MA                                                                                                        2002–2003

Education financing that guaranteed and offered a broad range of federal and private loan programs

Staff writer (part-time)

Crafted copy, concepts, and integrated campaigns for the education financing industry

  • Developed the company’s rebranding campaign 

  • Wrote compelling communications for print, POP, and digital

  • Proofread and edited 

  • (Note: the company has since been bought by Sallie Mae)

 

MicroArts, Inc. - Greenland, NH                                                                                               2000–2001

A full-service agency offering branding and marketing communications, mainly to high-tech clients

Creative copywriter

Created copy, concepts, and integrated campaigns for a variety of clients (primarily B2B)

  • Named companies, products, and services

  • Wrote for print, digital, direct, POP, packaging, and PR

  • Collaborated with design and account team members

  • Proofread and edited materials for publication

  • (Note: the company closed; it was re-established later under one of the principals)

  

Gray Loon Marketing Group - Evansville, IN                                                                             1999–2000

A full-service agency providing branding, website development, marketing communications, and advertising services

Senior copywriter 

Created copy and concepts for B2C and B2B communications, brand development and strategy 

  • Wrote for all media including print, direct mail, interactive CD, video, web, and PR 

  • Presented campaigns that won Evansville Visitors and Convention Bureau and Indiana Furniture business

  

Mighty Creative (DBA Greg Petropoulos) - Knightstown, IN                                                     1997–1999

Copywriting and creative freelance services for agencies, corporations, and businesses nationwide

Freelance copywriter

Worked with multiple companies and agencies, providing concepts and copy, for all media.

  • Wrote compelling advertising and marketing communications for print, newspaper, radio, television, web

  • Provided creative direction as needed 

 

USA Group - Indianapolis, IN                                                                                                     1992–1997

Education financing that guaranteed and serviced a broad range of federal and private loan programs

Senior copywriter     

Developed corporate and marketing communications for the higher education industry 

  • Wrote for print, web, email, catalog, video, POP, trade show, and employee communications 

  • Raised the level of creativity for the Corporate Communications department

  • Was heavily involved in developing and promoting USA Group’s corporate ID and rebranding

  • Developed employee and HR campaigns to promote various initiatives

  • (Note: this company was bought by Sallie Mae and the communications department moved to Washington, DC; opted to pursue full-time freelance)

 

USA Group/Education Loan Servicing Company - Indianapolis, IN                                           1983–1992

Education financing that guaranteed and serviced a broad range of federal and private loan programs

Customer Service/Data Analyst/Supervisor

Worked in customer service and data analysis for student loan servicing company

  • Worked extensively with IT to automate processes

  • Supervised a department of 22 employees

  • Interviewed and hired personnel

  • Provide employee reviews

 

 

Education

Bachelor of Arts (B.A.), English

Writing, Composition, and Creative Writing 

Indiana University, Indianapolis, IN

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